Fierce Pharma Marketing Innovation Week 2025

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Wednesday, May 7

Virtual

10:00am • Opening Remarks
10:05am • Opening Keynote: Catch and Correct: Data-Triggered Promotion for Hospital Transition of Care
10:35am • AI, Privacy, and the Future of DTC: Walking the Tightrope of Innovation
11:05am • Panel: From Big Data to Smart Marketing: Utilizing AI to Demystify Metrics
11:50am • Building Trust and Authentic Connections in Healthcare Social Media
12:35pm • The AI-Powered Future: Driving High-Value Actions in Pharma Marketing
1:05pm • Presentation: Strategic Agility in the Modern Marketing Ecosystem
1:35pm • Practical AI Applications
2:05pm • Panel: Built In or Bought Out? Weighing the Pros and Cons of In-House vs. Outsourcing
2:50pm • Closing Remarks

Thursday, May 8

Virtual

10:00am • Opening Remarks
10:05am • Fireside Chat: Learning and Responding Over the Course of a Product’s Life Cycle
10:35am • Survey Says: Decoding HCP Insights on Digital Trends
11:05am • Panel: Reimagining Pharma Marketing: Driving Personalization and Engagement in a Changing Commercial Landscape
11:50am • Facilitating Shared Decision Making through HCP+DTC Synchronization
12:20pm • Presentation by Inmar Media
12:50pm • Presentation by Perform Media
1:20pm • Case Study: From Strategy to Success: Launching a Breakthrough in Pediatric Oncology Therapy
1:50pm • Closing Remarks

Friday, May 9

Virtual

10:00am • Opening Remarks
10:05am • Fireside Chat with Moulakshi Roychowdhury, Global Head, Regulatory Affairs, Advertising & Promotion, Allergan Aesthetics, Abbvie
10:35am • New Perspectives on Paid Influencer Partnerships and How to Maximize Their Impact
11:05am • Presentation by DeepIntent
11:35am • Panel: The New Language of Trust: Crafting Patient-Centric Pharma Campaigns
12:35pm • Closing Remarks

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May 7 - 9, 2025

Wednesday, May 7

Thursday, May 8

Friday, May 9
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Wednesday, May 7

Thursday, May 8

Friday, May 9

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Pharma Marketing

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