Fierce Pharma Marketing Innovation Week 2025

Swoop's VP of Product Romain Bogaerts delves into the transformative power of AI in omnichannel marketing for the pharmaceutical industry. Learning how to connect intelligent audiences to valuable actions will help brand marketers drive brand specific objectives like increasing doctor visits, growing market share, and increasing patient adherence.

This session offers a roadmap for pharma marketers to elevate their omnichannel efforts, ultimately improving patient outcomes while navigating the complex landscape.