Omnichannel strategies aspire to integrate and unify marketing channels, creating a seamless and consistent customer experience. But your marketing should also work in service of a greater goal: facilitating shared decision making (SDM) between patients and providers. This session explores how a focus on enabling SDM and collaborative care strengthens marketing execution, specifically: • Increasing the actionability of insights from real-world audience and patient health data • Reducing impression waste through optimized channel and content deployment • Enabling more accurate and meaningful KPI analysis and reporting • Increasing brand conversion and improving patient health outcomes
