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Wednesday May 7, 2025 11:05am - 11:50am PDT
In a world overflowing with metrics, making sense of disparate data from diverse partners and sources is one of pharma marketing's greatest challenges. This panel explores how AI is revolutionizing the way marketers analyze, interpret, and act on data. By leveraging advanced algorithms, marketers can harmonize fragmented metrics, uncover actionable insights, and craft smarter strategies that drive measurable impact.

  • Utilize AI to analyze and integrate data from multiple sources, ensuring consistent and accurate insights.
  • Transforming raw data into actionable predictions that inform the best path forward and deliver results.
  • Aligning data collection and measurement frameworks across partners to streamline reporting and decision-making.
Moderators
avatar for Tanvi Lodhia

Tanvi Lodhia

Senior Manager on the US HCP NPP team, argenx
Tanvi Lodhia, PharmD, is a Senior Manager on the US HCP NPP team at Argenx, where she leads non-personal promotion (NPP) strategy and digital execution for CIDP. She is passionate about leveraging AI and data-driven insights to optimize marketing effectiveness. Currently, she is focused... Read More →
Speakers
avatar for Anurag Gupta

Anurag Gupta

Senior Director, Data Science & Artificial Intelligence Products, US Oncology, AstraZeneca
Anurag is a Senior Director of Oncology Data Science & AI Products at AstraZeneca, where he works across a portfolio of US Oncology products to translate brand objectives into data science & AI solutions. Prior to AstraZeneca, Anurag was at Takeda where he was head of US Oncology... Read More →
avatar for Myles Lawless

Myles Lawless

Senior Director, Head of Digital & Omnichannel Marketing, Corcept Therapeutics
Myles leads digital marketing strategy and execution, marketing automation, advanced data-driven marketing analytics and omnichannel capabilities to elevate healthcare professional and patient disease education and commercialized brand engagement at Corcept Therapeutics. Myles is... Read More →
avatar for Justin Molavi

Justin Molavi

Director, Commercial Strategy and Insights, Genentech
Wednesday May 7, 2025 11:05am - 11:50am PDT
Virtual

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