Loading…
Thursday May 8, 2025 11:05am - 11:50am PDT
  • How to structure teams and processes to enhance customer engagement and align with broader organizational goals, emphasizing the need for collaboration across departments
  • How the varying definition of omni-channel marketing impact decision making -- identifying key indicators of a mature strategy, and the challenges faced by pharma companies in achieving this maturity
  • How real-time data informs decision-making, the data sources used for insights, and strategies for segmenting audiences for personalized campaigns
Moderators
avatar for Alison Tapia

Alison Tapia

Former Senior Director, Performance Marketing & Digital Innovation, Dermavant
With over 20+ years of industry experience, Alison has become an expert in launch excellence and digital transformation. She has played a pivotal role in the success of 20+ Rx product launches and has a proven track record of establishing enterprise-wide approved solutions to maximize... Read More →
Speakers
avatar for Gozde Dinc

Gozde Dinc

Director, Strategic Partnerships & Innovation, Genentech
Gozde is a quantitative marketing leader who excels at innovating at the intersection of customer, business, and technology. In her current role, she leads the design and execution of cutting-edge digital marketing initiatives while building strategic partnerships that drive meaningful... Read More →
avatar for Emily Martin

Emily Martin

Associate Director of US HCP/Digital Marketing, argenx
Emily Martin is an Associate Director of US HCP/Digital Marketing at argenx. Emily leads efforts for digital analytics and measurement across all indications and campaigns. She ensures seamless experience for HCPs by driving ecosystem management, creating business rules, ensuring... Read More →
avatar for Michael Reynolds

Michael Reynolds

Head of Omnichannel, US BBU, AstraZeneca
Recognized as one of MM+M’s 2025 40 Under 40 Honorees, Michael Reynolds is a dynamic leader at AstraZeneca, spearheading the US Biopharmaceuticals Business’s Omnichannel strategy within the Innovation & Business Excellence (IBEX) team. With a unique background that bridges consumer-packaged... Read More →
avatar for Kevin Ryan

Kevin Ryan

Director, Integrated Experience Planning - Immunology, Novartis
Kevin brings a wealth of experience spanning 25 years in the pharmaceutical industry, encompassing a broad range of sales and marketing roles. His journey began with Glaxosmithkline in New York City, where he excelled in various general pharmaceutical sales positions before transitioning... Read More →
Thursday May 8, 2025 11:05am - 11:50am PDT
Virtual

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Share Modal

Share this link via

Or copy link