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Survey Says: Decoding HCP Insights on Digital Trends
Thursday May 8, 2025 10:35am - 11:05am PDT
Virtual
In this session we will explore themes around emerging social platforms and next-gen selling solutions, and compare hype with real-world HCP survey data to uncover what truly engages audiences.

• See how HCP usage and preferences challenge common assumptions about emerging digital platforms.
• Identify where marketers might be over-investing or underestimating trends, revealing clear opportunities for deeper HCP connection.
• Discover practical, survey-driven insights that can inform more effective digital marketing choices today and tomorrow.


Speakers
avatar for Alex Brock

Alex Brock

Managing Director, Digital / Omnichannel, EU, Syneos Health
Alex leads omnichannel and digital for communications across Syneos Health in Europe and runs the central omnichannel team based in our London HQ. He has worked at Syneos Health for the past 11 years, delivering strategic projects across numerous therapy areas and geographies, and... Read More →
avatar for Bryan Roman

Bryan Roman

EVP, Experience Design, GSW, a Syneos Health Company
Technologist by trade, creative at heart. Digital leader for GSW Advertising and parent company Syneos Health, Bryan is experienced in building a strong experiential and technology practice of diverse discipline that leads direction and insight to AI strategies, product development... Read More →
Thursday May 8, 2025 10:35am - 11:05am PDT
Virtual
  Pharma Marketing

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