As the marketing landscape grows more complex, companies face a pivotal decision: should they build an in-house marketing agency or partner with an external agency? This session explores the strategic considerations, benefits, and trade-offs of both approaches, with insights from industry leaders who have navigated this critical choice.Panelists will provide real-world examples of how they evaluated their options, adapted to changing needs, and achieved marketing excellence—whether by retaining talent internally, leveraging external expertise, or employing a hybrid model.
- Review the case for outsourcing an agency and outline how external agencies bring creative innovation, insights from other industries, and scalability to pharma marketing campaigns.
- Examine how in-house teams can deliver cost control, brand consistency, and a deeper understanding of company goals to maximize impact.
- Evaluate key considerations such as budget, organizational needs, brand structure, and the trade-offs between internal alignment and external creativity.
