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Friday, May 9
 

10:00am PDT

Opening Remarks
Friday May 9, 2025 10:00am - 10:05am PDT
Virtual
Speakers
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences responsible for content development for various in-person and virtual Fierce events including Digital Pharma East, BD&L for Life Sciences, Fierce Pharma Engage, Fierce Pharma Week, and Fierce JPM... Read More →
Friday May 9, 2025 10:00am - 10:05am PDT
Virtual
  Pharma Marketing

10:05am PDT

Fireside Chat with Moulakshi Roychowdhury, Global Head, Regulatory Affairs, Advertising & Promotion, Allergan Aesthetics, Abbvie
Friday May 9, 2025 10:05am - 10:35am PDT
Virtual
Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences responsible for content development for various in-person and virtual Fierce events including Digital Pharma East, BD&L for Life Sciences, Fierce Pharma Engage, Fierce Pharma Week, and Fierce JPM... Read More →
Speakers
avatar for Moulakshi (Mou) Roychowdhury, PharmD., JD

Moulakshi (Mou) Roychowdhury, PharmD., JD

Global Head of Regulatory Affairs, Advertising & Promotion at Allergan Aesthetics, AbbVie
Moulakshi (Mou) Roychowdhury, PharmD, JD is the Global Head of Regulatory Advertising & Promotion for Allergan Aesthetics, an AbbVie Company and leads a team of diverse professionals who advise the company on how to comply with regulations while maintaining competitiveness. Moulakshi... Read More →
Friday May 9, 2025 10:05am - 10:35am PDT
Virtual
  Pharma Marketing

10:35am PDT

New Perspectives on Paid Influencer Partnerships and How to Maximize Their Impact
Friday May 9, 2025 10:35am - 11:05am PDT
Virtual
Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences responsible for content development for various in-person and virtual Fierce events including Digital Pharma East, BD&L for Life Sciences, Fierce Pharma Engage, Fierce Pharma Week, and Fierce JPM... Read More →
Speakers
avatar for Megan Driscoll

Megan Driscoll

CEO & Founder, EvolveMKD
Megan Driscoll is the CEO + Founder of EvolveMKD, an award-winning public relations and digital marketing agency based in New York City.  She has 23 years of experience working with brands in the healthcare, prestige beauty and lifestyle industries. Key to her success is Megan’s... Read More →
avatar for Dr. Michelle Henry, MD

Dr. Michelle Henry, MD

FAAD & Founder of Skin & Aesthetic Surgery in NYC
International speaker, trainer, and author Dr. Michelle Henry is a board-certified dermatologist and dermatologic surgeon.  Dr. Henry is the CEO and founder of Skin & Aesthetic Surgery of Manhattan and The Henry Research Group.  She is also a Clinical Instructor of Dermatology at... Read More →
avatar for Heather Muir Maffei

Heather Muir Maffei

Beauty Director at Real Simple, Beauty Editor at Large, Dot Dash Meredith
Heather Muir Maffei brings more than 19 years of beauty know-how to readers at Real Simple. She leads beauty coverage across all platforms—print, digital, social, and video—at Real Simple while also developing and implementing content initiatives that drive business growth and... Read More →
Friday May 9, 2025 10:35am - 11:05am PDT
Virtual
  Pharma Marketing

11:05am PDT

Presentation by DeepIntent
Friday May 9, 2025 11:05am - 11:35am PDT
Virtual
Friday May 9, 2025 11:05am - 11:35am PDT
Virtual
  Pharma Marketing

11:35am PDT

Panel: The New Language of Trust: Crafting Patient-Centric Pharma Campaigns
Friday May 9, 2025 11:35am - 12:35pm PDT
Virtual
This panel dives into the art of creating meaningful patient engagement by integrating their voices from the start and building trust-based relationships that endure. Panelists will share actionable insights into working with advocacy groups, engaging underserved communities, and crafting campaigns that reflect patients' real challenges and aspirations.

  • Recognize the importance of partnering with patient advocacy organizations to amplify patient voices and address unmet needs and how to engage them authentically
  • Navigate the complexities of regulatory reviews (MLR/PRC) to develop compliant yet meaningful patient-focused initiatives.
  • Consider tailoring engagement strategies to meet patients where they are—physically, emotionally, and digitally—in today’s fragmented media landscape.
  • Evaluate how to balance innovative technologies with empathetic, human-centric approaches to strengthen patient relationships over the long term.
Moderators
avatar for Vera Toth-Fejel

Vera Toth-Fejel

Sr. Director Patient Advocacy, Gossamer Bio
Vera Toth-Fejel is a seasoned advocacy and marketing professional with over 25 years of biopharma experience delivering high-impact results. She has a proven track record in patient advocacy relations and specialty marketing, including launch strategy and execution, advocacy development... Read More →
Speakers
avatar for Stacey McCarthy

Stacey McCarthy

Pulmonary Hypertension Patient
My Name is Stacey McCarthy and I was diagnosed March 26th, 2009 when I was just 37 years old. I was a single mom of a teenage boy and the sole provider. I had been a waitress working 6 days a week and actually loved what I was doing and was making decent money. Within two short months... Read More →
avatar for Jenna Parenton

Jenna Parenton

Director, Consumer Marketing, Dermavant Sciences, Inc.
avatar for Silvia Hannaman

Silvia Hannaman

VP & General Manager, Endocrinology Franchise, Neurocrine Biosciences
Silvia Hannaman currently serves as Vice President & General Manager of the Endocrinology Franchise at Neurocrine Biosciences. She is responsible for strategy and leading the sales, marketing, and omnichannel engagement teams in support of a rare, endocrine program.Silvia joined Neurocrine... Read More →
avatar for Katie Werner

Katie Werner

Community Outreach and Marketing Director, Team PHenomenal Hope
Katie joined Team PH in the summer of 2017 with a background in nonprofit development. While earning her Bachelor’s degree at Ball State University in east central Indiana, Katie fell in love with the nonprofit sector while interning in the development department at the Second Harvest... Read More →
avatar for Jay Denhart-Lillard

Jay Denhart-Lillard

Marketing Director, Genentech
Jay Denhart-Lillard is a 25-year marketing veteran, who has designed brands, strategies, and campaigns for international clients and Fortune 500 companies. He specializes in guiding organizations to create innovative and warmly human customer experiences that turn targets into customers... Read More →
Friday May 9, 2025 11:35am - 12:35pm PDT
Virtual
  Pharma Marketing

12:35pm PDT

Closing Remarks
Friday May 9, 2025 12:35pm - 12:45pm PDT
Virtual
Friday May 9, 2025 12:35pm - 12:45pm PDT
Virtual
  Pharma Marketing
 
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