Fierce Pharma Marketing Innovation Week 2025

In this session we will explore themes around emerging social platforms and next-gen selling solutions, and compare hype with real-world HCP survey data to uncover what truly engages audiences.

• See how HCP usage and preferences challenge common assumptions about emerging digital platforms.
• Identify where marketers might be over-investing or underestimating trends, revealing clear opportunities for deeper HCP connection.
• Discover practical, survey-driven insights that can inform more effective digital marketing choices today and tomorrow.

• How to structure teams and processes to enhance customer engagement and align with broader organizational goals, emphasizing the need for collaboration across departments
• How the varying definition of omni-channel marketing impact decision making -- identifying key indicators of a mature strategy, and the challenges faced by pharma companies in achieving this maturity
• How real-time data informs decision-making, the data sources used for insights, and strategies for segmenting audiences for personalized campaigns

Omnichannel strategies aspire to integrate and unify marketing channels, creating a seamless and consistent customer experience. But your marketing should also work in service of a greater goal: facilitating shared decision making (SDM) between patients and providers. This session explores how a focus on enabling SDM and collaborative care strengthens marketing execution, specifically:
•    Increasing the actionability of insights from real-world audience and patient health data
•    Reducing impression waste through optimized channel and content deployment
•    Enabling more accurate and meaningful KPI analysis and reporting
•    Increasing brand conversion and improving patient health outcomes

• Describe the pre-launch process and how they built the necessary infrastructure, functions, and teams to support the transition to a commercial organization.
• Harness unique insights and hear lessons learned from a biotech that recently launched its first commercial product and utilized an exclusive distribution network, to access near real-time, comprehensive patient data, enabling deeper insights into patient cohorts and optimizing marketing and sales strategies.
• Recognize how to leverage an omnichannel marketing strategy utilizing real time alerts, AI tools, and traditional methods to identify likely patients and optimize physician engagement and content delivery.