Fierce Pharma Marketing Innovation Week 2025

In today’s evolving digital landscape, pharma marketers are under pressure to deliver personalized, relevant experiences—without stepping outside regulatory boundaries. This session explores how to balance creativity and compliance, unlocking meaningful personalization in a category known for its limitations.


Join as we break down the spectrum of personalization approaches—from basic segmentation to dynamic, data-informed experiences. We’ll unpack our proven framework for building client recommendations, outlining the non-negotiables that shape every decision. Learn how to navigate common challenges like HIPAA, geo-based restrictions, and disclosure requirements, while also embracing innovation to scale your efforts smartly and responsibly.


Whether you’re crafting a new campaign or optimizing an existing strategy, this conversation will offer actionable insights for staying compliant and cutting through the noise.